Welcome to the Energy Saver NC Digital Marketing Toolkit!

This comprehensive digital marketing toolkit empowers our community partners with the resources needed to effectively utilize Energy Saver NC brand assets across social media channels and email newsletters.

Below, you’ll find everything you need to spread the word about our program. From social media graphics and captions, to email templates, we’ve included plenty of assets to make it as simple as possible for you to share. Feel free to copy and paste directly or lightly customize to fit your organization’s voice.

Additional resources such as the Program Overview Flyer, AMI Summary, Eligibility Application, and Income Qualification Checklist can be found on the Resource Library webpage.

If you are interested in receiving a printed marketing toolkit of materials such as rack cards, flyers, posters, and paper applications, please reach out to our outreach team at energysaverncoutreach@aptim.com. Thank you for helping spread the word about Energy Saver NC!

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Sample Newsletter Copy

These articles are provided for community partners to share with their newsletter subscribers and help spread the word about Energy Saver NC’s rebates. Suggested usage: Copy/paste or adapt these articles for your organization’s newsletter.

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Sample Social Media Caption Copy

Feel free to copy and paste.

Social Media Graphics

Please follow these guidelines for logo and graphic asset usage:

• The provided graphics are to be used for Energy Saver NC promotion only. When you post, please tag @energysavernc. Please do not use or replicate graphics for other posts or campaigns. Energy Saver NC holds copyright and/or exclusive rights to all assets in this toolkit.
• Only use approved, high-resolution Energy Saver NC logo artwork provided by us. Do not alter or recreate the logo.
• Display the logo in its original colors and proportions. Do not distort or alter its shape.
• Do not use the Energy Saver NC logo to imply endorsement of your company, products or services.

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We encourage registered contractors and community partners to collect and share testimonials that highlight the impact of Energy Saver NC and help build trust with communities.

Start by reviewing the Testimonial Collection Guide for instructions and templates. Collect participant details and a short testimonial (1–3 sentences) using the Information Worksheet or enter them directly into the online form. Photos, videos, or audio are encouraged.

Submit all materials through the online Testimonial Intake Form, including the signed Release Form, testimonial, and any media. Materials become the property of NC DEQ and may only be shared through official Energy Saver NC channels.

Thank you for helping us share these important stories!

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This handbook helps your organization understand how to engage with the Energy Saver NC program. It outlines engagement options, shared expectations, and standardized materials to support consistent and effective partnerships. The handbook also supports equitable access for North Carolina residents and helps you choose the engagement approach that best fits your organization. Once you’ve identified your path, our outreach team will follow up with the right tools and support.

This guide is designed to support our community partners who are interested in hosting or co-hosting application assistance events with Energy Saver NC. Our goal is to work alongside partners to create events that help residents learn about the program, prepare their materials, and when possible, submit complete applications on-site.

This resource gives you clear, consistent talking points to use when sharing the program with North Carolina residents. It helps answer common questions, reduce confusion, and ensure we’re all communicating the same key information. With these talking points, you can speak about the program confidently and build trust with your audience.

Questions?

If you have any questions for our outreach team about the Energy Saver NC program or the marketing toolkit, feel free to contact the outreach team at energysaverncoutreach@aptim.com. Thank you!