Welcome to the Energy Saver NC Digital Marketing Tookit!

This comprehensive digital marketing toolkit empowers our community partners with the resources needed to effectively utilize Energy Saver NC brand assets across social media channels and email newsletters.

Below, you’ll find everything you need to spread the word about our program. From social media graphics and captions, to email templates, we’ve included plenty of assets to make it as simple as possible for you to share. Feel free to copy and paste directly or lightly customize to fit your organization’s voice.

If you are interested in receiving a printed marketing toolkit of materials such as rack cards, flyers, posters, and paper applications, please reach out to our outreach team at energysaverncoutreach@aptim.com. Thank you for helping spread the word about Energy Saver NC!

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Sample Newsletter Copy

These articles are provided for community partners to share with their newsletter subscribers and help spread the word about Energy Saver NC’s rebates. Suggested usage: Copy/paste or adapt these articles for your organization’s newsletter.

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Sample Social Media Caption Copy

Feel free to copy and paste or edit and add your own personality and emojis!

Social Media Graphics

Please follow these guidelines for logo and graphic asset usage:

• The provided graphics are to be used for Energy Saver NC promotion only. When you post, please tag @energysavernc. Please do not use or replicate graphics for other posts or campaigns. Energy Saver NC holds copyright and/or exclusive rights to all assets in this toolkit.
• Only use approved, high-resolution Energy Saver NC logo artwork provided by us. Do not alter or recreate the logo.
• Display the logo in its original colors and proportions. Do not distort or alter its shape.
• Do not use the Energy Saver NC logo to imply endorsement of your company, products or services.

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This handbook helps your organization understand how to engage with the Energy Saver NC program. It outlines engagement options, shared expectations, and standardized materials to support consistent and effective partnerships. The handbook also supports equitable access for North Carolina residents and helps you choose the engagement approach that best fits your organization. Once you’ve identified your path, our outreach team will follow up with the right tools and support.

This resource gives you clear, consistent talking points to use when sharing the program with North Carolina residents. It helps answer common questions, reduce confusion, and ensure we’re all communicating the same key information. With these talking points, you can speak about the program confidently and build trust with your audience.

Questions?

If you have any questions for our outreach team about the Energy Saver NC program or the marketing toolkit, feel free to contact the outreach team at energysaverncoutreach@aptim.com. Thank you!